Posted: May 30, 2022
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Senior Communications Officer (SCO) – Paid Media (Limited Term Employee - 3 yrs)

Bill & Melinda Gates Foundation - Washington, DC
Application Deadline: N/A

Foundation Summary

Guided by the belief that all lives have equal value, the Bill and Melinda Gates foundation pride ourselves in being ‘impatient optimists’ whose purpose is to work to reduce inequity. Our vision is to ensure a world where every person has the opportunity to live a healthy, productive life. We have four missions to:

  • Ensure more children and young people survive and thrive;

  • Empower the poorest, especially women and girls, to transform their lives;

  • Combat infectious diseases that particularly affect the poorest; and

  • Inspire people to take action to change the world.

 

Key to enabling these missions is our commitment to science and innovation, collaboration and partnership, measurement and rigor, as well as optimism and risk-taking. Based in Seattle, the foundation has a worldwide staff of 1,500 people and is led by CEO Mark Suzman, under the direction of Bill and Melinda Gates. We have offices in the United States, Europe, India, China and Africa.

 

The Team

 

In June 2020, the foundation hired a Chief Communications Officer and established a new Communications Division to lead all aspects of the foundation’s global communications strategy. The division brings together internal and external communications to advance the foundation’s mission of a more equitable world.

 

The global Content and Campaigns team is responsible for targeting and engaging priority audiences with compelling content and campaigns to help advance our advocacy and programmatic goals and support the foundation’s brand. The team develops and implements integrated marketing campaigns and leads foundation brand channels in alignment with our priorities. The team includes Goalkeepers, The Discovery Center, gatesfoundation.org, The Optimist, social media management, and the overall channel strategy for the foundation and its leadership.

 

The Content and Campaigns team develops creative strategy and content in alignment with program strategies and brand guidelines to improve audience engagement and drive program and advocacy goals. The team defines the creative direction in alignment with the brand strategy and works with our program and regional communications functions to develop and implement premier content for a variety of digital channels and campaigns.

 

The Role

 

The Senior Communications Officer (SCO) – Paid Media is a key member of the Channels and Engagement team and a member of the broader Communications Division. Reporting to the Deputy Director of Channels and Engagement, the position is intended to be based in Seattle or Washington, D.C., noting that remote work is possible depending on the circumstance and location. This role is a three-year limited-term employment opportunity.

 

The SCO – Paid Media (LTE) develops the foundation’s approach and strategy for paid media and leading all paid media campaigns to support the foundation’s brand and advocacy priorities. This position will require a high level of cross-functional collaboration with the foundation’s brand strategy, editorial planning, creative content, and program advocacy teams to develop and implement paid media strategies to acquire, reach, engage and persuade key global audiences relevant to the foundation’s work.

 

 

What You’ll Do!

 

  • Develop the foundation’s global paid media strategy and approach – including articulating the appropriate use cases for paid media, outlining risk and risk mitigation plans, defining key audience segments, and leading all aspects of short-, medium- and long-term audience journeys.

  • Partner with the measurement and insights team to develop a measurement framework for assessing the effectiveness of paid media campaigns.

  • Articulate realistic audience journeys and strategic trade-offs based on budgets, goals, critical metrics, audiences, and geographies.

  • Identify and onboard agency partners to help implement the foundation’s paid media strategy.

  • Refine and maintain key audience segments aligned to the foundation’s brand and advocacy work.

  • Develop, implement, and optimize paid media campaigns to support the foundation’s brand strategy work, flagship communications campaigns like the Goalkeepers initiative, key advocacy moments, and ongoing audience acquisition efforts.

  • Responsible for both budget and return on investment measures against all paid-media spending.

  • Serve as an advisor to regional offices on paid media campaigns intended to run on regional social media channels targeting local audiences.

 

Your Experience!

  • Minimum of 7+ years of industry knowledge, skills, and experience in brand management, including:

  • Extensive knowledge of the digital paid media landscape and emerging trends.

  • Experience designing and leading paid media campaigns for non-profits, political campaigns, or corporations passionate about persuasion, brand building, and audience acquisition.

  • Experience developing measurement frameworks to assess the impact of paid media campaigns on broader communications, advocacy, and brand goals.

  • Experience building targetable audience segments in major digital platforms with a keen ability to translate conceptual audience segments into platform targeting criteria.

  • Experience shifting and optimizing paid media campaigns mid-flight based on real-time data. In addition, the ability to translate data from paid campaigns into key insights for future work.

  • Tenured experienced working with both cross-functional and virtual teams.

  • Extensive experience leading all aspects of a paid media budget.

  • Excellent analytical skills and confidence in using data to drive decisions.

  • Excellent written, oral, and presentation skills, particularly translating and explaining paid media campaign objectives, tactics, measurement, and insights to non-experts

  • Strong project management knowledge, skills and abilities.

  • Excels at building and managing relationships across teams and geographic locations, both internally and with leadership.

  • Passion for the Gates Foundation mission.

 

 

**Ability to legally work in the country where this position is located without visa sponsorship is necessary.

 

Hiring Requirements

As part of our standard hiring process for new employees, employment will be contingent upon successful completion of a background check.

 

Depending upon your work location, we may require proof of full vaccination against COVID-19 and any recommended booster doses. All employees based in the United States are to provide proof of full vaccination upon hire and any recommended boosters, subject to applicable laws.

 

Accommodations

If you require assistance due to a disability in the application or recruitment process, please submit a request to [email protected].

 

Inclusion Statement

We are dedicated to the belief that all lives have equal value. We’re committed to creating a workplace where employees thrive both personally and professionally. We also believe our employees should reflect the rich diversity of the global populations we aim to serve—in race, gender, age, cultures and beliefs—and we support this diversity through all of our employment practices.

 

All applicants and employees who are drawn to serve our mission will enjoy equality of opportunity and fair treatment without regard to race, color, age, religion, pregnancy, sex, sexual orientation, disability, gender identity, gender expression, national origin, genetic information, veteran status, marital status, and prior protected activity.